It's no secret that Instagram is one of the most used social media sites with massive traffic. But have you ever thought about how you can use Instagram to get more blog traffic? How can you divert a small portion of Instagram traffic to your blog? How can you use your Instagram profile to promote your blog and build an audience base?
If Yes, then in this blog post, you'll learn 6 strategies that you can use to get more blog traffic through your Instagram profile.
To spice things up and give you a clear idea about the potential, 6.43% of the world population uses Instagram daily. And most users are from 18-34 years old. That makes it a perfect platform to promote your blog to build a loyal audience base.
In this blog post, you'll learn 6 creative strategies to use Instagram to get more blog traffic.
#1: Share blog posts on Instagram as Carousel Posts
Promoting your blog post on Instagram as a Carousel post is quite a unique approach currently being used by lots of bloggers, content creators, and Youtuber to get more blog traffic from Instagram or to their desired landing pages.
It sounds easy, but actually, it's not. You have to spend time and effort to draft a short version of your blog post, design immersive, attention-grabbing carousel posts, and finally market it on Instagram.
The key to making this strategy effective and impactful is making sure you're building an audience or the followers base on Instagram.
Yes! Many bloggers or marketers make it sound like it's a hellish experience to build an audience on Instagram. But, Honestly, if you keep posing your carousel blog post on Instagram with a consistent schedule, you're already doing one critical step right.
The next step is also quite simple! Start engaging with other niche relevant blogger on Instagram before publishing the post for a few minutes. Try to visit these blogger's profiles, like at least 3 to 4 posts, and comment on 2 or 3 posts.
And that's all you need to do on a consistent loop to build your audience and follower base on Instagram. As your audience base grows, you can get more blog traffic for your blog.
Patience is a key here! Organic traffic requires TIME & EFFORT!
#2: Share Blog Post Links In Stories
There's one fact that all bloggers and content creators are well aware of, but most tend to ignore it because it requires extra effort. Instagram stories have better reach and engagement than posts, and you shouldn't miss the action.
Yes! It needs a bit of effort, and you need to invest more time into optimizing your content in one more format, but it's worth it.
Your effort will pay you multiple folds after a while if you consistently keep publishing IG stories of your blog post with the link. Try to be creative here and use headlines, graphics, or hooks to make people want to click on the link in your story.
Just randomly putting your blog post in an IG story won't benefit you much, and sooner or longer, when you don't see any significant impact from it, you will be more likely to give up.
Follow this specific strategy:
That's the strategy I have been using for 2 years, and currently, I get around 1.5K – 3K visitors each month just from Instagram.
#3: Create An IG Highlight For Your Blog Posts
You'd be sharing your blog posts as Instagram stories; It's better to top-notch it by creating an Instagram Highlight title Popular Blog Posts and keep saving all your blog post-related Instagram Stories in that highlight.
There are two main advantages to this strategy.
Any new profile visitor can check your blog post highlight to figure out what kind of content you create and take a call to follow you or visit your blog.
The other main advantage is that it allows you always to have a call to action that you can add to all your Instagram Posts by default. Whenever you make a new Instagram post, you can mention in the caption, ” Know Proven Strategies That's Have Helped Me Create A Six-Figure profit Generating Blog, Checkout The Blog Post Highlight.”
Or you can add the call to action in the first comment of your post. Over a period, you'll notice a drastic increase in your blog traffic due to this simple strategy.
The significant advantage of this strategy is that all your Instagram posts have a by default call to action. I don't think I need to share how important it is to have a CTA in your IG posts If your goal is to build a loyal audience base.
#4: Create An Instagram Reel of Your Blog Post To Get More Blog Traffic
Instagram Reels are currently very popular and have the most engagement and reach. And that's what makes it an effective way to drive traffic to your blog.
Whether you are personally talking about your blog post or it's a textual video, you can create the type you are most comfortable with and publish it on Instagram.
Your job is not done yet! Once you publish your IG reel, make sure you interact and engage with other reels in your niche to drive some initial millage.
If you are camera shy, try to create textual videos of your blog posts. You can use tools like Canva, Headline, or Filmora.
#5: Run Contest & Giveaways To Get More Blog Traffic, And Build Audience
Running a contest or giveaways on Instagram can be a great way to build an audience and drive traffic to your blog. You need to think of a creative concept for the contest and make sure that the rewards and prizes are relevant to your niche and exciting enough for people to take action.
Or you can use this contest to build an email list of people who would be interesting in reading the content that you are creating, and later on you can use this list to send traffic to your future content and blog posts regularly. ( You need to figure out the balance so that you don't become a spammer.)
There are some other key benefits of running contests on Instagram.
Yes! Running an effective and impactful contest requires a bit of investment, and it can be done for free, but the effectiveness of a FREE contest tends to be lower, and you need to put in more effort to get people to participate in your contest.
If you plan to run a contest or giveaway, it's highly recommended that you keep a budget aside for rewards, advertising, and promotions.
The key to making any contest or giveaway campaign successful is ensuring that the core concept of the contest is highly relevant to your niche or what you do.
#6: Spend Time With Engaging With Other Bloggers & Audience
You might have heard this, “Content is king!”. I won't refute that, and to a certain extent, it is true. But what's the use of high-quality content if there are no readers or audience.
In that scenario, the content piece will collect dust in the blogosphere or social media world. To make sure your content doesn't go unnoticed, the hard work you've put in to create that piece of content pays off, work on a marketing plan.
On Instagram, if you want to gain more engagement and a follower base, establish yourself as an expert, than focus on marketing and engaging with other bloggers and content creators in the niche.
Engaging with other bloggers and content creators in your niche can help you grow your Instagram account faster. Not only will you learn from them, but they will also drive traffic to your account.
By following other bloggers and sharing their content, you’ll be able to attract new followers who may want to see what you have to say too.
If you want to take your Instagram account to the next level, start promoting it more actively. By doing this, you’ll reach a wider audience and increase engagement rates overall.