Only 3% of the visitors to your website convert into customers.
Now that's a problem.
You want your traffic to be effective and profitable.
You don't want to keep wasting your money on advertising without getting any returns.
And it's a big issue if you have a limited budget and are concerned about time to deliver results to your client.
In that case, you need to focus on optimizing your sales funnel for a better conversion rate. And that can be pretty difficult if you don't know which valves to turn.
Here are a few conversion rate optimization tips that you can use right now to improve your conversion rate to a great deal.
#1: The Hero Section
Focus on the HERO area of your sales funnel. It should speak to the visitor about what's in it for them and paint a positive picture of your product; most importantly, it should excite them to know more about your product or offer.
If your HERO section fails, then it's game over for you.
#3: Social Proof
Add authentic social proof to your sales page. (Maximize the use in different ways like graphics, videos, messenger screenshots, etc.)
#4: Remove Distractions
#5: Data Tools
#6: Transperent Buying Process
#7: A/B Testing
Don't forget about A/B testing – A/B testing works by dividing your user base into two groups and showing them different versions of your site. After a short time, you can see which version drove the most conversions and make it the new default version. (Works best in ClickFunnel)
There is another way to conduct an A/B test on your sales funnel, and that is by tweaking certain elements, sections, or features of the sales funnel and testing it with different pools of audiences. (Time-consuming process, but it always works.)
#8: Avoid Long Sales Copy
#10: Money Back Guarantee
#11: Countdown Timer
#12: Headlines & Sub-Headlines
#13: Tell Your Story
Always have a section on your sales funnel dedicated to telling your story and add as many credibility factors as you can there, like a great photo, media logos, your signature, punchlines, and experience in the niche.
Add anything else that you think will help you paint a positive picture in the visitors' eyes.
#14: Add A Chatbot
#15: The Color psychology
#16: The PopUps
#17: Trim your form fields
Trim your form fields. You don't need a form with multiple fields because your goal should be establishing a touchpoint with the visitor to turn him into a customer with powerful emails. Having more than two fields affects your conversion rate.The same can be said for order forms; you don't need to use irrelevant fields like address, country, or other fields if you are not shipping a product. You can collect these details over time with the help of automation.
#18: Upsell & Downsell
#19: The Pricing
Highlight your pricing because that's the most crucial element people use to make their purchase decision.Below the pricing you highlight, use creative ways to make your pricing look affordable and make users feel like they are getting more than they are paying for.
#20: The Right Bonus
#21: Order From Elements
Conversion Rate Optimization Bonus Tip: The Traffic Source Detective
Sometimes you have a leak-free sales funnel, but the problem lies with the traffic source. If you are sending low-quality targeted traffic, your conversion rate will be shallow.
Converting a cold audience to customers requires different strategies than sending them to your offer page.
Instead of tweaking a lot of things on your sales funnel page, you should first start with the traffic source and conduct a few split tests to see how your audience is reacting to your sales funnel and offer.
My Final Words
If you're currently spending time and money on conversion rate optimization but aren't seeing the results you want, it's time to hunt for the leaks in your funnel. We call this hunt conversion rate optimization.
There can be a lot of reasons why people don't convert on your sales funnel. Maybe they didn't understand what you're trying to sell, perhaps your sales funnel is just too much for them, or maybe they didn't find your sales copy convincing enough.
In this blog post, I have shared 21 conversion rate optimization tips to help you make your sales funnel leak-proof and deliver outstanding results.
What's your favorite conversion rate optimization tip? How do you tweak your sales funnel to get a better conversion rate?
Share it with me in the comments!!!